Jean Pfiffelmann

I am an Assistant Professor of Marketing at EM Strasbourg Business School, University of Strasbourg, in France. I am also Coordinator of the Marketing track in the 4th year of the PGE Master’s program and Head of the Marketing & Information Systems research team at HuManiS Research Center.

My research mainly focuses on online personalized advertising. I published in various journals, including Journal of Business Research, International Journal of Advertising, Journal of Interactive Advertising, Canadian Journal of Administrative Sciences, or Décisions Marketing. I am member of the Editorial Review Board of International Journal of Advertising.