Assistant Professor in Marketing
EM Strasbourg Business School, France
Jean Pfiffelmann
I am an Assistant Professor of Marketing at EM Strasbourg Business School, University of Strasbourg, in France. I am also Coordinator of the Marketing track in the 4th year of the PGE Master’s program and Head of the Marketing & Information Systems research team at HuManiS Research Center.My research mainly focuses on online personalized advertising, sustainable marketing, and privacy concerns issues. I published in various journals, including Psychology & Marketing, Journal of Business Research, International Journal of Advertising, Journal of Interactive Advertising, Canadian Journal of Administrative Sciences, or Décisions Marketing. I am member of the Editorial Review Board of International Journal of Advertising.