Marketing Theory

How do Marketing and Advertising Work?

How do theories help us to understand marketing and advertising effectiveness? How do these theories contribute to understanding consumer behavior? This page presents the most relevant and prominent social psychology, marketing, and advertising theories. Different contributors, mainly students, wrote the theories presented below.

Marketing theory
Protection-Motivation Theory
17 Déc 2023

Protection-Motivation Theory
Marketing theory
Customer Value Framework
16 Déc 2023

Customer Value Framework
Marketing theory
Brand Personality Theory
16 Déc 2023

Brand Personality Theory
Marketing theory
Cognitive Dissonance Theory
16 Déc 2023

Cognitive Dissonance Theory
Marketing theory
Anthropomorphism Theory
16 Déc 2023

Anthropomorphism Theory
Marketing theory
Expectancy Violations Theory
16 Déc 2023

Expectancy Violations Theory
Marketing theory
The Stimulus-Organism-Response Theory
15 Déc 2023

The Stimulus-Organism-Response Theory
Marketing theory
Theory of Consumption Values
10 Déc 2023

Theory of Consumption Values
Marketing theory
Psychological Ownership Theory
10 Déc 2023

Psychological Ownership Theory
Marketing theory
Self-Awareness Theory
09 Déc 2023

Self-Awareness Theory
Marketing theory
Reactance Theory
09 Déc 2023

Reactance Theory
Marketing theory
Processing Fluency Theory
09 Déc 2023

Processing Fluency Theory
Marketing theory
The Persuasion Knowledge Model
08 Déc 2023

The Persuasion Knowledge Model
Marketing theory
Social Exchange Theory
08 Déc 2023

Social Exchange Theory
Marketing theory
Privacy Calculus Theory
07 Déc 2023

Privacy Calculus Theory
Marketing theory
Parasocial Relationship Theory
07 Déc 2023

Parasocial Relationship Theory
Marketing theory
Social Comparison Theory
06 Déc 2023

Social Comparison Theory
Marketing theory
Justice Theory
02 Déc 2023

Justice Theory
Marketing theory
Theory of Planned Behavior
12 Oct 2023

Theory of Planned Behavior
Marketing theory
Need Theory
04 Avr 2023

Need Theory
Marketing theory
The Elaboration Likelihood Model
01 Avr 2023

The Elaboration Likelihood Model
Marketing theory
Fuzzy-Trace Theory
25 Déc 2022

Fuzzy-Trace Theory
Marketing theory
Social Cognitive Theory
24 Déc 2022

Social Cognitive Theory
Marketing theory
Spiral of Silence Theory
23 Déc 2022

Spiral of Silence Theory
Marketing theory
Technology Acceptance Model
22 Déc 2022

Technology Acceptance Model
Marketing theory
Regulatory Focus Theory
19 Déc 2022

Regulatory Focus Theory
Marketing theory
Attachment Theory
04 Déc 2022

Attachment Theory
Marketing theory
Psychological Habituation Theory
30 Nov 2022

Psychological Habituation Theory
Marketing theory
The Heuristic-Systematic Model
19 Avr 2022

The Heuristic-Systematic Model
Marketing theory
Information Integration Theory
13 Avr 2022

Information Integration Theory