Resume
Assistant Professor @EM Strasbourg Business School
Academic Education
2016 - 2020
University Jean Moulin Lyon 3Ph. D. in Marketing
2013
Haute-Alsace UniversityMaster's degree in Law, Economics, and Management
2011
Haute-Alsace UniversityBachelor's degree in Law, Economics, and Management
Academic Positions
2020 - Current
EM Strasbourg Business SchoolAssistant Professor in Marketing
2019 - 2020
University Jean Moulin Lyon 3Research & Teaching Assistant in Marketing
2016
University Jean Moulin Lyon 3Research Assistant in Marketing
Awards
Teaching Activities
Publications in Academic Journals
Pfiffelmann, J., Pfeuffer, A., Dens, N., & Soulez, S. (2023). Unique… like everyone else: Effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising.
Pfiffelmann, J. & Pfeuffer, A. (2022). Understanding personalized recruitment ads' effectiveness: The role of personalization type and message involvement. Journal of Interactive Advertising, 22(3), 311-326.
Pfiffelmann, J. & Soulez, S. (2021). Persuasive effect of potential employees' names and photographs in a recruitment advertisement. Canadian Journal of Administrative Sciences, 38(3), 303-317.
Pfiffelmann, J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ? Décisions Marketing, 99, 17-36.
Pfiffelmann, J., Dens, N., & Soulez, S. (2020). Personalized advertisements with integration of names and photographs: An eye-tracking experiment. Journal of Business Research, 111, 196-207.
Member of the Editorial Review Board
International Journal of Advertising (since 2023)
Reviewer for Academic Journals
Journal of Advertising Research (since 2023)
Journal of Advertising (since 2023)
International Journal of Advertising (since 2023)
Journal of Interactive Advertising (since 2023)
Frontiers in Neuroscience (since 2022)
Electronic Commerce Research (since 2020)
Canadian Journal of Administrative Sciences (since 2020)
Journal of Business Research (since 2020)
Reviewer for Academic Conferences
International Conference on Research in Advertising (ICORIA)
American Marketing Science (AMS) conference
Colloque Européen Innovation et Commerce
American Council on Consumer Interests (ACCI)
American Academy of Advertising (AAA)
Colloque Etienne Thil
Association Française du Marketing (AFM)
Journée de Recherche sur le Marketing des Ressources Humaines