Category Archives: Marketing theory
Protection-Motivation Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/protection-motivation-theory.jpg)
Customer Value Framework
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/customer-value-framework.jpg)
Brand Personality Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/brand-personality-theory.jpg)
Cognitive Dissonance Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/cognitive-dissonance-theory.jpg)
Anthropomorphism Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/anthropomorphism-theory.jpg)
Expectancy Violations Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/expectancy-violations-theory-1.jpg)
The Stimulus-Organism-Response Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/stimulus-organism-response-theory.jpg)
Theory of Consumption Values
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/theory-of-consumption-values.jpg)
Psychological Ownership Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/psychological-ownership-theory.jpg)
Self-Awareness Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/self-awareness-theory-1.jpg)