J
Jean
Pfiffelmann
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Master’s Thesis
Marketing Theory
Marketing Scales
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All posts by Jean Pfiffelmann
Marketing theory
Need Theory
4 avril 2023
Jean Pfiffelmann
Marketing theory
The Elaboration Likelihood Model
1 avril 2023
Jean Pfiffelmann
Marketing theory
The Heuristic-Systematic Model
19 avril 2022
Jean Pfiffelmann
