Marketing theory The Stimulus-Organism-Response Theory 7 novembre 2025 Jean Pfiffelmann The Stimulus-Organism-Response Theory
Marketing theory The Elaboration Likelihood Model 1 avril 2023 Jean Pfiffelmann The Elaboration Likelihood Model
Marketing theory The Heuristic-Systematic Model 19 avril 2022 Jean Pfiffelmann The Heuristic-Systematic Model
