Category Archives: Marketing theory
The Elaboration Likelihood Model
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/elaboration-likelihood-model.jpg)
Fuzzy-Trace Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/fuzzy-trace-theory.jpg)
Social Cognitive Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/social-cognitive-theory.jpg)
Spiral of Silence Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/spiral-of-silence-theory.jpg)
Technology Acceptance Model
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/technology-acceptance-model.jpg)
Regulatory Focus Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/regulatory-focus-theory.jpg)
Attachment Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/attachment-theory.jpg)
Psychological Habituation Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/psychological-habituation-theory.jpg)
The Heuristic-Systematic Model
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/heuristic-systematic-model.jpg)
Information Integration Theory
![](https://www.jean-pfiffelmann.com/wp-content/uploads/2023/04/information-integration-theory.jpg)